Full Job Description
Join the Amazon Team as a Digital Content Strategist in Chattanooga!
Amazon, the global leader in e-commerce and cloud services, is seeking a talented and innovative Digital Content Strategist to join our dynamic team in Chattanooga, Tennessee. As a vital member of our marketing division, you will have the opportunity to leverage your creativity and analytical skills to enhance brand visibility and engagement across multiple digital platforms.
About the Role
In this role, you will be responsible for developing, implementing, and optimizing content strategies that resonate with our diverse customer base. You will utilize data-driven insights to create compelling content that not only attracts but also retains customers. Working collaboratively with cross-functional teams, including product management, design, and analytics, you will ensure our content strategies align with overall business objectives.
Key Responsibilities
- Create and execute comprehensive digital content strategies across various platforms including websites, social media, and email campaigns.
- Analyze customer behavior and feedback to refine content approaches and maximize engagement.
- Collaborate with SEO specialists to ensure content is optimized for search engines, driving organic traffic and enhancing visibility.
- Develop engaging, high-quality content that aligns with brand voice and goals, spanning blog posts, articles, infographics, videos, and social media posts.
- Work with designers and developers to create user-friendly interfaces that enhance the overall user experience.
- Monitor content performance metrics and provide actionable insights to improve future strategies.
- Manage the content calendar, ensuring timely publication and consistency across platforms.
- Stay updated on industry trends, emerging technologies, and best practices in digital content marketing.
Qualifications
The ideal candidate will possess:
- A bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital content strategy, preferably within a large organization.
- Proficient understanding of SEO principles and content management systems.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Strong analytical abilities, capable of interpreting data to make informed strategic decisions.
- A creative mindset with the ability to generate innovative content ideas.
- Experience with social media platforms and digital marketing tools.
- A solid understanding of user experience and web design principles.
What We Offer
At Amazon, we believe in fostering a collaborative and inclusive workplace. Here’s what you can expect:
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance and retirement plans.
- Opportunities for professional development and advancement.
- Flexible work arrangements to support work-life balance.
- A vibrant company culture that celebrates innovation and creativity.
Why Chattanooga?
Chattanooga, known for its breathtaking scenery and vibrant community, is an ideal location for both professional and personal growth. Enjoy outdoor adventures with access to hiking, cycling, and the beautiful Tennessee River. Our city is also home to a rich cultural heritage, with countless dining options, museums, and music festivals that enrich your life outside of work.
Join Us!
If you are a passionate and results-driven individual looking to make an impact at one of the world’s leading companies, we want to hear from you! Join Amazon as a Digital Content Strategist and contribute to creating exceptional customer experiences through innovative content strategies.
Application Process
Ready to take the next step in your career? Click the 'Apply Now' button and submit your resume along with a cover letter detailing your relevant experience, your approach to digital content strategy, and why you believe you are a good fit for Amazon.
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.